Floored by a board :)

Recently, while driving through Whitchurch, a historic market town (a small aside: Every other town in England is a "historic market town", so I wouldnt attach too much importance to that tag!), I happened upon a local carpeting manufacturer and installer's billboard advertising the shop's services. The ad as such was standard hyperbole (we sell the finest Persian carpets, have the biggest variety of designs and prices, we install thick pile carpeting in your home at competitive rates, blah blah) but what floored me was this line in big bold letters after their phone number: "AVAILABLE 24 HOURS".

I couldnt help trying to imagine what sort of carpeting emergencies the shop owners were visualising while putting up that particular sign. Perhaps young adults at a rave, calling at 2.30am: "Help, we need a carpet urgently! We only have the floor on which to spill booze and drop unextinguished cigarette ends!"?

Yep, I can imagine the carpet shop's owners rallying to the call, jumping out of bed (or merely out of their office chair) and collecting their supplies of carpet rolls, measuring tape, hammers, nails, etc, arriving at the scene of the carpet emergency in their van, all lights flashing, ready to take on the worst. Inspiring or what? :)

24-hour carpeting? WHY?